AT&T Cotton Bowl Classic ...

More Than a Game

Education

Three-quarters of every dollar has been returned to schools since 1937 — more than $165 million.

Today’s game will generate some $3 million for each university.

The AT&T Cotton Bowl partners with the Field Scovell Scholarship Foundation to distribute tens of thousands of dollars annually to local students with leadership abilities, high moral character, financial need and a connection to sports. All recipients must attend school in Texas or at a Big 12 Conference or Southeastern Conference school.

Economic Development

The AT&T Cotton Bowl generates more than

$90 million in direct and indirect spending each year for the Dallas-Fort Worth Metroplex during an otherwise slow time of the year for hotels, restaurants and tourism.

The AT&T Cotton Bowl has a larger economic impact than any other annual event in Dallas outside of the 24-day State Fair of Texas.

Hospitality

The AT&T Cotton Bowl is unsurpassed in hospitality to visiting teams. In addition to the football game, AT&T works with the Cotton Bowl to host other community events throughout the year, including:

AT&T Cotton Bowl Hall of Fame AT&T Cotton Bowl Art Contest AT&T Cotton Bowl Music Festival

Randall Stephenson
Chairman and CEO
AT&T Inc.
att.com