DALLAS CO WBOYS
DALLAS CO WBOYS/HKS
nation period, retaining the Minneapolis marketing firm of Colvin Sports to administer an internal study. Decision makers throughout college football were interviewed and asked to evaluate the strengths and weaknesses of the AT&T Cotton Bowl.
Consensus opinion from the survey was that the Classic was considered to be among the best managed sporting events in the college or pro ranks. However, it was the erratic Dallas weather patterns in December and January that prevented the game from achieving its goals.
“This was an historic day for our organization,” said Cotton Bowl Chairman Bruce Gadd following the Board’s decision to move the Classic to the Cowboys’ new stadium. “It represents a rebirth of sorts and repositions our game to become a more regional and national event – an asset for all of North Texas.
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